Businesses fall in love with the features of their products and services, touting advantages that the customer should love also. Customers don't buy products or services, they buy the benefits that they get from the purchase. How do you sell benefits? Are they important to the customer, and better than the competition? Join SCORE Fox Valley Member, Certified Master Mentor Tom Drouin to share, listen and learn in a lively discussion with your peers about how to define and project your value proposition.
ZOOM MEETING/ Join via Zoom invite