Find resources to help you make decisions on starting or growing your enterprise, then contact your SCORE mentor to get help putting your ideas into action.

Read our latest Ask SCORE article, featured monthly in the Daily Herald Business Ledger.

Narrow by

Blog

The 4 WHYs of Public Relations

May 15, 2018,

Public relations can be a confusing marketing tactic. It operates differently than other marketing tools. PR is a combination of news and sales, and to generate media interest in your story, you must think like a journalist to create a story that’s newsworthy and then “sell” it to media.

Pages