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Read our latest Ask SCORE article, featured monthly in the Daily Herald Business Ledger.
Traditional marketing methods, such as direct mail, advertising, public relations, events and referrals, are still effective ways to attract and retain customers. Read more
A business website, SEO, SEM, email marketing and local search directories are essential tools in attracting customers to your health and beauty business. Read more
Using loyalty programs, providing good customer service, offering socially responsible marketing and creating mobile apps helps you build strong customer relationships. Read more